Businesses all over the world have made the revolutionary switch from billboard advertising to digital advertising in an online-based era where the vast majority of purchases are made online.
Digital marketing is not just a trendy marketing tool; it is the most effective form of marketing ever discovered. And the results are plain to see.
Businesses have overcome marketing limitations and discovered enormous profits from online leads thanks to Digital Marketing.
There is a lot more to digital marketing than meets the eye. It is the wonder of advanced technology that has enabled businesses all over the world to thrive.
But this raises the question of how digital marketing actually works. What are the mechanics and key elements underlying the marketing marvel?
In this article, we will answer your questions and teach you about what is only the tip of the iceberg.
Let’s start by defining digital marketing.
What exactly is digital marketing?
Digital marketing is a method of achieving business goals by promoting a company’s products or services via digital platforms. The term has grown in popularity in recent years and is now one of the most commonly used terms everywhere, including small and large businesses.
Some of the most well-known digital marketing strategies are:
- Search Engine Optimization (SEO)
- Pay-per-click Advertising (PPC)
- Website Marketing
- Content Marketing
- Social Media Marketing (SMM)
- Email Marketing
- Affiliate Marketing
There are numerous types of online advertising. Knowing which digital tools to use for your specific business can help you plan effectively and meet your marketing goals.
The Process of Digital Marketing
Digital marketing employs a variety of strategies to achieve a single goal via various channels.
Consider digital marketing to be a company, and the strategies to be the employees who work in various departments. All employees work for the same company with the same goal in mind: to make the company successful.
Similarly, all digital marketing strategies collaborate to drive traffic, raise awareness, and convert leads into loyal customers for the company.
That being said, let us delve deeper into the seven major digital marketing strategies that we mentioned earlier.
1. Search Engine Optimization (SEO)
When you need to know something or make a purchase, the first thing you do is look it up on Google. When the results are displayed, most customers find what they are looking for on the first or second page of Google search.
This is where SEO comes in. Making your website SEO friendly is a critical step in digital marketing. Without optimizing your website for search engines, you will fall behind in searches and miss out on potential leads and exposure to your business.
It takes time, effort, and patience to generate organic traffic to your website, but if you don’t want to pay to appear on Google’s first page, SEO is the way to go. SEO is completely free to implement and gradually increases the site’s traffic over time.
2. Pay-per-click Advertising (PPC)
In other words, you would have to pay for the number of clicks each time a user clicked on your advertised ad. It is the simplest and quickest method of increasing traffic to your website. This method of traffic generation is not considered organic.
Nonetheless, PPC advertising is still necessary because SEO takes time to produce organic traffic.
3. Website Marketing
Your website is one of the most important marketing assets that can assist potential customers in finding what they’re looking for and making the final purchase.
The average buyer spends a significant amount of time on a website before making the final purchasing decision. It is your responsibility to provide an excellent user experience that keeps your customers on your website for an extended period of time. They should be able to easily find information about the products and services they are interested in.
Your website represents your company, so make a good first impression on your visitors.
Keep your website’s graphics, design, and overall layout in mind as you create it. Make sure it is mobile friendly because that is where the majority of your customers are.
4. Content Marketing
In the world of digital marketing, content marketing is extremely valuable. Whatever online marketing strategy you employ, without content marketing, you will be unable to build a customer base, brand, or engage your target audience in a meaningful way.
Essentially, content marketing is the process of promoting your business by interacting with your customers and persuading them to make a purchase. Content marketing can take many forms, including videos, testimonials, e-books, podcasts, infographics, blog posts, social media posts, and so on.
All of these things could be included in your digital marketing campaign to raise consumer awareness of your company.
5. Social Media Marketing (SSM)
Social media marketing is one of the most popular and effective forms of digital marketing. The revolutionary change that social media has brought to business marketing is unrivaled.
With the ever-increasing number of social media users worldwide, the amount of exposure your business could receive is mind-boggling. And, with all of the consumer behavioral data available, you won’t be throwing darts in the dark for successful marketing.
To understand and consider social media marketing for your business, read our blog post on how social media changed marketing.
Social media is your golden ticket to spread the word about your products and services while connecting with potential customers on a platform where they spend the majority of their time. Aside from providing customer service, social media can be used to run ad campaigns, contests, create creative and engaging content, and even go viral.
6. Email Marketing
According to Forbes, the average person checks their mail 15 times per day, but this figure may be higher.
Although email marketing is not the primary source of new leads for your business, it is frequently used as a means of communication with a customer who has liked your services or products and has chosen to subscribe to your business updates.
Email marketing increases your chances of gaining loyal customers who continue to purchase from you. Most businesses use email marketing to send out weekly newsletters, promotional offers, and product and service updates.
7. Affiliate Promotion
This type of marketing entails having a brand ambassador for your company who helps to engage with potential customers and recommend your company’s services and products in exchange for a commission or payment.
You could even reach out to digital marketing influencers and successful individuals and pay them to promote your business to a large audience.
Understanding how each segment of digital marketing can help your business will help you determine the structure of digital marketing you want to create and implement.
So far, we’ve learned what digital marketing is, how it works, and which digital marketing tools businesses use.
To make digital marketing work for your company, you must develop a strategy that is tailored to its specific requirements. Internet marketing is not a one-size-fits-all proposition.
Depending on your business category, preferred audience, business objectives, and business size, you could use a few or all of the tools together for your digital marketing campaign. You will be able to attract the intended audience to your business, raise awareness, engage them, and shorten the buyer’s journey by using the right type of digital marketing.
It’s natural to feel overwhelmed when entering the world of digital marketing for the first time. Nobody said you had to do everything by yourself.
Emeberus Digital Agency is ready to handle your company’s digital marketing needs so you can relax and focus on your core competencies.